Have you ever started dating someone only to find that you have about as much in common as Donald Trump does with Hillary Clinton?
Even if it means using the hefty threat of fines (4% of profit!
) and legal proceedings to get the fiscal attention of others.
The rules of engagement and transparency are being defined, to protect both sides of the budding courtship of the sale, or the relationship in general.
Retailers who do not embrace GDPR, but instead see it as bureaucracy are missing the point.
If the retailers house was already in order, this should be relatively easy.
If instead there is baggage and areas that needed to be cleaned up, what a great burning platform to release needed capital!
It proves retailer can be trusted with customer information.
Retailers that have seized this chance to clean up what should have been protected in the first place are ahead.
We are dealing with personal information that has not always been earned or knowingly given.
The relationship contract must start much earlier in the cycle, even before consent, which is what GDPR is putting in place.
This is a much different proposition for my kids than it was for me. My kids know almost everything about a person before they even meet.