Meeting your special someone shouldn't be anything but a comfortable and relaxed experience.
Creating a private club atmosphere while recognizing our clients are also our product - we reward lovely daters with discounts and complimentary events and refuse service to anyone we don't think you'll fancy meeting.
Per the strategic directive to resolve tensions surrounding gender-based cultural perceptions of driving, this campaign was an absolute success.
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Using her natural strengths, we focused on subverting the cliché that women are inferior drivers.
For Mustang Speed Dating, we wanted to show a female stunt driver in a Ford being her authentic self, using skills that break the stereotype that women should be demure, or that women aren't great drivers.
Gender representation in American advertising still tends to be flat and relies heavily on stereotypes: sexy young singles, housework-obsessed wives, harried mothers.
Rarely do depictions of women in American media give them any real power.
Female drivers are outnumbering male drivers for the first time ever—and Millennial-generation female buyers are outpacing Millennial male buyers by 53 percent.
The demographics of the automotive market are shifting faster than traditional marketing can keep pace.
Tackling the myth of the bad female driver, we presented an image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a date.
Our strategy was to reject stereotypes and just show a woman being an independent, powerful and authentic.
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