My take is that TV Show summaries might see greater traction that full length films, both in case of Video TV and Video Talkies: Three or four years ago, I remember STAR saying that they noticed that TV viewers in Uttar Pradesh were willing to pay Rs.
Because your group Whats App chats don’t already distract you enough!
Now you can chat to 255 people on a group message after the service increased the number from 100.
3G, for Bharti Airtel, will mostly be about video and driving data consumption.
While the company has declined to comment on pricing, which will invariably determine consumption and revenues from 3G services, they did say that their existing SIM card’s will be ready to switch over to 3G services: quite literally, as we suggested last year, the flipping of a switch, once a customer requests provisioning.
Essentially, as Nitin Misra, GM (Platform Innovation & 3G VAS, Marketing) at Airtel told us on Thursday, “Everything which was earlier available on voice, will be now be on video.” He added that these services are just being demo’ed, and the product construct might change with a commercial launch.
Apart from this, Airtel informs us that they’ll have video blogging and video chatting, apart from data heavy mobile comics, Baba Ramdev content (for which, as far as we know, Rajshri Media has digital rights).Shotformats is providing the platform for Video Talkies for Airtel, and the content is multiple content partners – some from aggregators and others from direct deals, including from UTV New Media (which was the first to launch Audio Cinema, under TN Prabhu).Currently, Airtel is doing only movies, but they will look at doing TV show summaries.– 3G Data card: Airtel did a demo of its 3G data card, which consistently did 3.2 mbps, outperforming its 2G data card (though Airtel did not compare the speed with EVDO data cards from Reliance Communications, Tata Indicom or MTS).Readers should keep in mind that the 3G data card was demo’ed in a test environment, and the consistency of this speed depends on the number of concurrent users in an area using the service, as well as the density of 3G cell sites in an area.– Video TV: Airtel has partnered with Apalya for video content, with live streaming of TV channels, and also featuring archival content, including archives of TV shows.